heno SA

Increase sales and efficiency through B2B e-commerce solution

HENO SA, a traditional Swiss company with over 70 years of history in the watch and jewelry industry, stands for quality and expertise. Founded in 1954 by Fritz Kirchhofer, HENO SA produced its own watches until 1988, which were renowned for their precision and detailed craftsmanship. Today, the company has established itself as a major distributor and retailer for renowned watch and jewelry brands such as Guess and Ania Haie.

With changing times and increasing digitalization, HENO SA recognized the need to modernize its B2B sales processes. The company needed a solution that would combine their rich heritage with contemporary technology to improve customer interaction and increase administrative efficiency. The existing system lacked integration and ease of use, which impacted customer satisfaction and productivity.

Main requirements:

• New B2B portal for product presentation and order processing
• Seamless integration with the existing Selectline ERP system
• Customized pricing and discount systems
• User-friendly interface for customers and administrators
• Advanced functions for efficient B2B management

nextron developed a comprehensive B2B e-commerce solution for resellers:

1. Core store and ERP integration:
   • Product structure with detailed presentation and search functions
   • Shopping cart system with flexible checkout process
   • Real-time synchronization of article master data, stock levels and customer data
   • Automatic transfer of orders to the ERP system
2. Customized functions:
   • Individual prices and discounts based on customer profiles
   • Order history and tracking of open orders
   • Creation of favorites lists
   • CSV upload for bulk orders
   • Barcode scanning for fast product identification
3. Marketing and information tools:
   • Automatic PDF catalog generation
   • Document management for marketing and technical documents
   • API for product data export
4. Administration tools:
   • Extensive user and authorization management
   • Detailed reporting and analysis functions
   • Multilingual support for future extensions
5. Security and performance:
   • Robust security measures including encrypted data storage
   • Optimized server infrastructure for high availability and performance

implementation process:

1. Detailed requirements analysis and planning workshops
2. Development of the core framework and store module
3. Integration of ERP interfaces and data automation
4. Design and implementation of the responsive front-end design
5. Extensive test phases and quality assurance
6. Training for administrators and end users
7. Deployment and go-live support

The new portal solution significantly improved HENO SA’s operational efficiency and customer experience:

• Increased efficiency through automated ordering processes
• Improved customer satisfaction thanks to independent order management
• Reduction of order errors through real-time data synchronization
• Increased sales through simplified repeat orders and cross-selling
• Optimized internal processes thanks to comprehensive administration tools
• Scalable platform that enables future expansions and adaptations

Technologies used:

• nextron Framework
• Adobe ColdFusion Server
• Microsoft SQL Server
• Responsive frontend with Bootstrap
• REST APIs for system integration

This project demonstrates nextron’s ability to deliver complex, customized B2B e-commerce solutions that meet specific customer requirements. By combining our technical expertise with a deep understanding of B2B processes, we have created a powerful, user-friendly portal that has optimized HENO SA’s digital operations and strengthened its competitiveness.

Questions about heno SA ?

Our expert Lukas Frei, with 30 years of know-how in web development and server systems, will be happy to help you on 061 695 92 25.