Gruner AG

Complexity clearly presented: Management of over 100 services

Gruner AG, a leading Swiss company for engineering and planning services, needed a comprehensive modernization of its digital presence. The existing website no longer met current standards in terms of responsiveness, user-friendliness and technical functionality. In addition, a clear structure and presentation of the extensive service portfolio was required. The aim was to optimize the online presence in order to better present the company’s diverse expertise and improve interaction with customers.

https://www.gruner.ch

Main requirements:

1. Migration of the existing website including hosting and content without loss of functionality
2. Implementation of a responsive design with a focus on mobile devices
3. Integration of a modern content management system (WebIQ CMS)
4. Development of a solution for the structured presentation and flexible allocation of services
5. Optimization of user-friendliness, navigation structure and visual appearance
6. Improvement of the search function and the presentation of the range of services
7. Multilingual implementation (German, English, French)

nextron developed a comprehensive web solution that met all of Gruner AG’s requirements:

1. Optimized user interface and navigation structure:
   • Revised basic structure of the website (header, menu, footer)
   • Improved search mask for desktop and mobile
   • Intuitive navigation through the main competencies and assigned services
2. Improved visual concept:
   • Retention of the CI-compliant color concept with a continuous line
   • Modernization of the typography
   • Optimization of the image world and the multimedia area
   • Uniform presentation of content in a consistent layout
3. Responsive web design:
   • Fully responsive layouts for optimal display on all end devices
   • Special focus on mobile use
4. Modernized content management system:
   • Implementation of WebIQ CMS for simple content management
   • Employee training for efficient use of the CMS
5. Individualized function modules:
   • Development of an individual projects / references module
   • Development of an individual news module (Discovery)
   • Implementation of an extended location search by service and location
6. Innovative service application:
   • Development of an individual application for the structured presentation of the extensive service portfolio
   • Implementation of key competencies as landing pages and pillar pages
   • Flexible assignment system that allows each of the more than 100 services to be assigned to several main competencies
7. SEO optimization:
   • Search engine-friendly structuring of content
   • Implementation of SEO best practices for improved online visibility
   • Use of the main competence pages as strong SEO landing pages

implementation process:

1. Kick-off meeting and detailed conception phase
2. Creation of an individual layout concept by screen designers
3. Programming responsive HTML templates
4. Setup and configuration of the WebIQ CMS
5. Development of the service application and integration into the CMS
6. Development and integration of further individual modules
7. Multilingual content migration and optimization
8. Comprehensive test phase
9. Training of Gruner AG employees in the use of the new CMS and the service application
10. Go-live and aftercare

Technical details:

• CMS: nextron webIQ
• Adobe ColdFusion, MS-SQL Server
• Hosting: Business Hosting Professional at nextron
• Security: Regular backups and updates as part of the maintenance contract

The new Gruner AG website brought significant improvements:

• More modern, user-friendly design led to more positive user feedback
• Improved mobile use thanks to fully responsive design
• More efficient content management thanks to user-friendly CMS
• Optimized presentation of the service portfolio through the new service application increased customer interest and simplified navigation
• Flexible allocation system enables a dynamic and customer-oriented presentation of services
• Improved SEO measures, particularly through the main competence landing pages, led to increased online visibility
• Multilingualism (DE, EN, FR) extends the reach in the international market

This project demonstrates nextron’s ability to successfully implement complex web projects in the B2B sector. By combining modern design, advanced technology and a customized solution for structuring the complex service portfolio, a digital platform was created that optimally positions Gruner AG for the future in the engineering and planning sector. The innovative service application enables the company to present its extensive expertise clearly and flexibly, which significantly improves both user-friendliness and SEO performance.

Questions about Gruner AG ? Would you like a quotation?

Our expert Antoine de Courten with 30 years of know-how in the field of web projects and project management is at your disposal under the telephone number 061 695 92 25.