Hundreds of products and services efficiently structured
Solexperts AG faced the task of optimally presenting their extensive portfolio of highly specialized products and services in the field of measurement technology and geotechnology digitally. The particular challenge lay in the structured presentation of a complex offering that should be accessible to both expert professionals and interested new customers.
https://www.solexperts.ch
Central challenges:
- Unclear presentation of the extensive product and service portfolio
- Outdated mobile display hindered use on smartphones and tablets
- Inefficient search function made it difficult to find specific offerings
- Insufficient linking between services, references, and contact persons
We developed a modern, responsive website based on webIQ CMS with specialized custom modules:
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Intelligent service module:
- Structured management and presentation of the entire portfolio
- Intuitive navigation through various product categories
- Direct linking with relevant reference projects
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Integrated reference module:
- Clear presentation of project examples
- Filter and search functions for quickly finding relevant cases
- Automatic linking with utilized products and services
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Linked contact person system:
- Direct assignment of experts to products and services
- Quick access to relevant contact persons
- Integration with location information
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Optimized location search:
- Intelligent search function across services, references, and locations
- Improved user experience through context-related results
- Multilingual support for international audience
Technical implementation:
- Responsive web design with focus on mobile-first
- Modernization of user interface and navigation
- Powerful webIQ CMS
- Powerful search function with SOLR
- Integration of landing pages for brand campaigns
Results:
- Significantly improved user experience on all devices
- More efficient navigation through complex product portfolio
- Increased conversion rate through optimized user guidance
- Improved findability of products and services
- Increased visibility of expert knowledge through optimized reference presentation
The new digital presence of Solexperts AG enables the extensive portfolio to be presented in a structured and user-friendly manner. The intelligently linked modules and the optimized search function efficiently guide visitors to the desired information and relevant contact persons.